Client Success Story
Lead Gen Boosts Software Firm's US VAR Channel Expansion

Callbox Powers US VAR Acquisition for Enterprise Software Leader

Sales Appointments
89
MQLs
154
Webinar Registrants
67
Industry
Software, SaaS, and IT Services
Location
California, USA
Headquarters
San Francisco, CA
Campaign Type
Lead Generation, Appointment Setting, Webinar Marketing
Target Location
All over the US
Target Industries
Information Technology Services, Cloud Services Providers, Systems Integrators, Network Security, Data Management and Analytics, and Business Consulting Services
Target Contacts
CEO, CTO, CIO, Director of Business Development, VP of Sales and Partnerships, Head of Cloud Solutions, and Manager of IT Procurement

The Client

The Client is a leading technology firm, known for its comprehensive suite of software solutions and cloud services that include database management, enterprise resource planning (ERP), customer relationship management (CRM), and supply chain management (SCM). With a global presence and a vast partner ecosystem, the company delivers innovative solutions that drive efficiency and competitive advantage across various industries.

The Challenge

The Client aimed to expand their distribution network by engaging Value-Added Resellers (VARs) for a specialized product line. They encountered difficulties in generating and nurturing high-quality leads and needed a sharper focus on targeting key accounts. The process was further complicated by an increasingly competitive market, where distinguishing their offerings became as crucial as identifying the right partners.

These issues not only limited their market expansion but also reduced the efficiency of their sales cycles. Consequently, the Client sought Callbox’s expertise to devise a tailored lead generation and appointment-setting strategy, aiming to improve market visibility and ensure a consistent inflow of leads.

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