The most commonly used phrase with digital marketers and content creation is “content is king.” Marketers also know that content release has been increasing and we’re all striving to keep with the pace. However, how much of your content can be considered “interactive content’?
We understand that your graphics and content team struggle to release infographics on a regular basis and making videos is hard work, but don’t worry we’ve got you.
In this short article, we’ll give you a couple of ideas on how you can boost engagements, stimulate potential leads and make sure nobody is bored with our interactive content tips.
Defining Interactive Content
People like to translate content to be in the form of traditional blog posts and white papers, but it’s more than that. Even videos aren’t considered interactive content any longer.
Interactive content is anything that you release that your current customers and potential lead can interact ranges. You know those quizzes that used to be so popular that we got distracted for hours on our desks? That’s interactive content for you.
The reason that this type of content is getting traction is that people are starting to crave more value with the things that we see online. Think about it this way, don’t blog and guest posts get boring after a while?
For you to market to people, you have to relate to people, and everyone likes stimulation!
Related: Happy Independence Day! Now Break Free from the Content Marketing Trap
5 Types of Interactive Content (That You Can Use)
#1 The Calculator
Free calculators are not just for people who want to determine how much their mortgage is going to cost; it can range from everything from productivity calculators to even one that calculates your anchor text percentage (excuse the digital marketing example).
The beauty about the calculator is that you’re providing value that they can keep, download or even bookmark. You know your customers are going to use it and if you design it well enough, you’ll have brand recognition instilled in their minds every time they decide to utilize it.
A calculator can also be in the form of a spreadsheet, and it can be used as a lead magnet – if you’re into that sort of content placement.
#2 The Webinar
We think we can speak for everyone when we say that at one point, school does get boring, but you’ll often hear about people paying hundreds of dollars for a webinar because it interests them.
Instead of offering a paid webinar and try to market it, why don’t you provide a free one where you can see the dynamism of your offerings. The great thing about a webinar is that you establish your value in the industry by being willing to educate people for free.
Doesn’t that sound great?
Related: Answering Quora: How Do You Promote B2B Webinars for an IT Solution?
#3 An Event
If you have the budget for it, then an event is an even better way for you to get people to interact with your company. We don’t think that there is anything as dynamic as this.
It allows you to invite movers and shakers in the industry and helps you get a feel for the crowd that you will be marketing to. This is probably one of the ultimate ways that you can interact with your customers.
Related: How to Get Tangible ROI in Joining Events
#4 Quizzes and Games
Everyone gets bored at work and what better way to entertain and stimulate by using games! Alright, we might not have a developer in our midst right now, but creating a simple quiz online is enough to keep readers and visitors interested.
If you play your cards right, you can even turn it into a landing page for your company. Learn to use games and quizzes to appeal to your audience directly, if you’re marketing to digital marketers, a title such as, “Convince Us That You Know SEO” is always better than the “50 Question SEO Quiz.”
#5 Product Pickers
Here’s a quick idea for all of you with a multiple range of products, instead of trying to get your potential customer to read through endless data sheets about your offerings, why don’t you build a “product picker” that tells them what they need instead of making them do the research.
Even Apple has a compare and contrast option on their website now because it makes a buying decision more accessible if you make the comparisons for them based on their unique traits.
Related: Creating a Content Upgrade and Using Them to Grow Your Email List
Final Words
As you can see, creating interactive content is not that hard, and there are plenty of options available for any budget that you have. The only thing you have to remember is that people don’t like getting bored on purpose; so make things fun and spice up your web properties with these tremendous interactive content marketing ideas.
So what are you waiting for? Skip the infographic or blog post this week and host a free webinar instead!
