The Best Marketing Podcasts and What You’ll Learn From Them

Written by Rebecca Matias
The Best Marketing Podcasts and What You'll Learn From Them

The advent of technology has opened more opportunities for learning and self-improvement. Podcasts provide a plethora of ideas you can learn from even when you’re on-the-go.

Most of these podcasts are hosted by thought leaders who attract other leaders to guest in their shows. The result is a wealth of knowledge that proves valuable for your life and career. In this article, we have listed some of our favorite marketing podcasts and what you can learn from:

The Fizzle Show

From the creators of Fizzle.co comes this lighthearted fountain of knowledge for online entrepreneurs. The show talks about building a business with a purpose, creating a valuable product/service, and increasing traffic to your site. The biggest takeaway from The Fizzle Show, however, were lessons on how to engage and capture your target audience.

Lesson #1: Know Your Audience More Than They Know Themselves

Sun Tzu’s “Art of War” teaches the valuable lesson of winning the battle. First, you have to know yourself and your enemy. The same goes true with your business if you want it to succeed.

By principle, your target audience is the ‘enemy’ you’re trying to capture; thus, you need to have a genuine understanding of your audience. What are the problems they face?. What are their needs, challenges, and desires?. If you know your audience, you can better communicate with them better using the language they understand.

Related: Capture More B2B Sales Leads with Multi-Channel Marketing

StartUp

Gimlet Media is a known producer of high-quality narrative podcasts, and StartUp was their first show. It focuses on the life of Alex Blumberg and how he built the company from the ground up.  

Lesson #2: Transparency with Your Audience

We often hear about the success of startups rather than their challenges and their failure. StartUp dares to be different by showings the side of startup companies behind closed doors. The show features raw conversations between Alex and different investors, his wife, and his team. There’s no sugarcoating here. What you get are the real challenges and concerns most startup companies experience.

Related: 10 Affordable Marketing Ideas for Software Startups

ConversionCast

ConversionCast is the brainchild of the top lead generation service, LeadPages. It is a resource for digital marketers with topics on optimization, conversion, growing your email list, and customer sign-ups, among others.

The 15-minute length episodes are a great way to add to your knowledge while driving to work. ConversionCast features different guests who are have been successful in their chosen field and industry.

Lesson #3: Test Your Ideas with Your Audience

ConversationCast recommends the Lean Startup methodology for testing an idea. This technique includes split-testing any idea you’d like to experiment and then to measure the results via actionable metrics. From there you can decide whether or not to pursue your strategy or try something else.

Related: 5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From

The Smart Passive Income Podcast

Pat Flynn refers to himself as an online marketing guinea pig. He is passionate about content marketing and has built a successful podcast, blog, and YouTube channel himself. He often shares what he learns from the ideas he tests. He also interviews young entrepreneurs who are successful in building a business.

Lesson #4: “The Riches are in the Niches”

The saying does ring true, and we see this with the host and his guests. It’s striking to see individuals succeed when they understand a niche better than anyone else. This way, they can understand the needs of their specific audience like never before.

Related: Happy Independence Day! Now Break Free from the Content Marketing Trap

The Tim Ferriss Show

The best-selling author of “The 4-Hour Work Week,” Tim Ferriss talks about a wide range of topics. An advocate of learning, it seems like he has no plans of stopping.  

Lesson #5: Never Stop Learning

Some of his famous guests include Arnold Schwarzenegger, Peter Thiel, and Tony Robbins, who are all at the top of their game yet they never stop learning new things every single day.

The #AskGaryVee Show

Is your business on social media? The Facebook algorithm is ever-changing, and marketing on social media has become increasingly competitive. No one seems to understand this better than Gary Vaynerchuck.

Founder of the creative agency, Vaynermedia, Gary Vaynerchuck talks about smart content marketing, tried and tested practices, and the latest social media trends. He and his team are always testing new social media strategies, platforms, and post types. Then they share their discoveries and recommendations on the podcast.

Lesson #6: React Fast to Social Media Changes

You can gain a lot if you hop on a growing platform earlier than others because there are less competition and a host of opportunities.

Related: Leverage Social Media’s Influence to Reach More Targeted Customers

The Suitcase Entrepreneur

Natalie Sisson runs her business and the podcast while traveling the world. She is an inspiration and a great teacher in entrepreneurship and online marketing. Natalie also features successful online entrepreneurs in the podcast.

Lesson #7: Finding Your Why

Natalie is most passionate about finding your WHY in everything. She encourages entrepreneurs to do something they care about. Your business should resound your purpose and reason for being.  It is the reason why your audience will buy from you. It is the story you share with your target audience. Your WHY is what sets you apart from the competition and attracts your ideal customer.

Final Thoughts

Podcasting is a smart new way to learn new things about everything including marketing. If your digital marketing efforts are sapped up, it’s time to get a few tips from successful entrepreneurs and marketers in the industry.

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