ABM is built on personalized, one-on-one connections with the right stakeholders. That’s exactly what telemarketing lets you do, at scale. This is why targeted phone calls form a vital component of a successful ABM program.
This free resource helps you leverage telemarketing in your ABM efforts by providing you with a practical reference guide using:
In short, this is a must-have resource for anyone looking to take their ABM strategy to the next level.
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Lead generation is the process of identifying, attracting, and screening potential buyers of your product or service. It involves doing activities that drive and capture interest from your most likely customers.
In a B2B setting, lead generation basically requires you to:
The following are the qualities and capabilities you must consider in order to choose wisely when evaluating a potential lead generation service provider:
Lead generation helps kick-start the customer acquisition process the right way. Having a lead generation plan is the first step to getting the right number and the right kind of prospects. Without lead generation, it’s going to be very hard to hit your targets.
Here’s a quick rundown of what a solid lead generation process can bring:
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