MSP vendors need to engage multiple decision makers in an organization to win high-value accounts. As non-IT stakeholders continue to play a more important role alongside IT specialists in driving tech buying decisions, your messaging also needs to appeal to this new target audience.
This downloadable guide shows you how to put this idea into action. We compiled a number of sample cold calling scripts that target different buyer personas involved in the typical MSP purchase process, including end users, technical buyers, influencers, and economic buyers.
With this free resource, you’ll be able to:
This is a must-have reference for MSP vendors and channel partners today. Get your sample scripts now.
Vendors selling complex products need technically savvy marketers to engage potential customers. Callbox shared its industry expertise with this managed IT provider, and helped the Client close $150,000 in sales.
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Lead generation is the process of identifying, attracting, and screening potential buyers of your product or service. It involves doing activities that drive and capture interest from your most likely customers.
In a B2B setting, lead generation basically requires you to:
The following are the qualities and capabilities you must consider in order to choose wisely when evaluating a potential lead generation service provider:
Lead generation helps kick-start the customer acquisition process the right way. Having a lead generation plan is the first step to getting the right number and the right kind of prospects. Without lead generation, it’s going to be very hard to hit your targets.
Here’s a quick rundown of what a solid lead generation process can bring:
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