Callbox Accomplished Smooth Application Transition for Global IT Distribution Leader
Sales Appointments
72
MQLs
232
Social Media Connections
546
Industry
IT, Software
Location
Singapore
Headquarters
USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
SG, AU
Target Industries
Utility Sectors
Target Contacts
CIO, CTO, CEO, CFO, IT Director, IT Manager
The Client
The Client is a huge distribution firm of IT products and supply chain, serving businesses around the globe for more than 30 years with its vast infrastructure mainly focusing on cloud, mobility, technology lifecycle supply chain and relevant technology solutions.
The Challenge
The Client has a broad customer and partner base that seemed to be set in stone, but such did not exempt them from experiencing financial slides. The major shakeout was a business disruption due to application transition to replace aging legacy systems in the APAC region. The Client dispatched hundreds of system integrators who conducted consultation meetings with prospects, and hired Callbox as their marketing arm to set meetings between their consultants and customers.
