Whether it’s in our personal or work lives, the majority of our time is spent online. Companies all around the world don’t ‘adjust’ to technology anymore, they embrace it. All the way from sales to marketing and customer service, a lot, if not all, customer decision-making now happens online rather than in person.
As we adapt to the modern way marketing and B2B businesses are run nowadays, we start altering the foundational habits of face-to-face interactions by making the switch to online connections instead. This change also requires us to continually adapt to new digital technologies to improve our online presence and connections.
Webinars are the new way of hosting an event without having to leave the comfort of your house. Of course, that’s just one perk. By hosting a webinar, you’re able to reach more people from different corners of the world. Your creativity is going to be challenged on how you’re going to make your webinar as engaging as possible but trust me, squeezing out all your creative juices into it is totally worth it!
Businesses regardless of their specialized industries are incorporating webinars into their regular marketing campaigns now, but in this post, we want to focus on the top industries that will greatly benefit online events.
Software
Webinars are a great way to showcase your latest software development. From video presentations to live demonstrations of your software, it’s easier to draw in your prospect’s attention this way. So by hosting your own webinar, you can go into all the nitty-gritty details of your SaaS products in order for your customers to gain a better understanding of it. At the same time, you can answer any questions they may have in real-time.
This upcoming June, Salesforce is going to hold a webinar on #1 CRM for small businesses. It’s definitely worth a checkout.
High-tech / IT
If there’s one industry that will find hosting webinars the most beneficial to their marketing strategy, it’s the tech industry as this is the best time for IT companies to address any technical pain points their customers might be facing or to present new and emerging technologies. With online events growing in more and more popularity, the high tech/IT industry also gets busier by the day.
IBM conducted a webinar on the Essentials of Multicloud management Success Strategies in August of 2019.
Advertising / Marketing / PR
Any form of online event is basically the newest and most effective tool to improve your overall PR and marketing campaign. Webinar marketing is going to be your secret weapon this 2020. By recording your online event, you can easily section them and make them into mini-series and strategically post them on your website and social media to attract more attention to your brand. Another way you can leverage online events is by using them for educational purposes during and after the event.
The best part is that not only will you be able to boost your advertising/marketing services, you can also generate new leads through this. While you can promote your webinar to your existing audience, reaching out to new leads is the main goal here.
If you’re looking for an upcoming webinar talking about the latest Digital Marketing Trends for this year, check out RuffaloNL’s webinar’s take on the topic.
Financial Services
Finance is and has always been one of the main concerns of the majority of the population especially when it comes to business. Conducting educational webinars on this topic is sure to give you the engagement you’re looking for and it can go a long way in effectively marketing to the right audience. Especially in times of a recession or financial crisis is the best time to put your best foot forward as other businesses are going to look to you for insight.
If you want to learn how to enhance your customer experience, Ipsos hosted a two-session webinar on Customer Experience for Financial Services.
Consulting
With tight schedules and business/appointments left and right, many companies find it hard to also wiggle in time to meet with consulting professionals face-to-face. The good news is that you can reach them instead of now. Your audience will always look for consulting insights and so being able to access those via online events is a win-win for both you and your prospects. By making a series addressing the most common pain points your prospects may be facing, the more traction you will gain.
RTMC has a series of webinars that talk about the various aspects that fall under the umbrella of the consulting industry.
Conclusion
There are many benefits to be gained from hosting as well as attending online events such as webinars. We hope that if you’re operating in any of these industries mentioned above, that you’ll be able to make the most of using this new tool to cater to your audiences as you’ll reap the most benefits in these times.
