Enterprise Messaging Provider Hit High Notes with ABM Lead Generation
Sales Appointments
16
MQLs
328
Social Media Connections
291
Industry
Software
Location
Europe, North America, South America, Asia, Australia, New Zealand
Headquarters
NSW, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia - Sydney, North Sydney, Melbourne, Canberra, Brisbane, Perth, Gold Coast
Target Industries
Finance, Insurance, Real Estate
Target Contacts
Head of Marketing, Customer Service, Internet Banking for FSI (Banks) Head of IT, Operations Manager, Marketing Manager for Insurance and Investment firms Business Owners for small organizations
The Client
The Client started as a software consulting firm back in 1994, and after a series of product expansion and telecommunications network partnerships, they have evolved into a global leading Communications Platform as a Service (CPaaS), providing enterprise messaging solutions across industries.
The Challenge
The outsourced marketing providers that the Client worked with in the past came short of strategies and tools needed to capture the right target audience which resulted in minimal number of leads and low conversion rate. What the client was looking for were solid leads – prospects that have a need for reliable messaging solutions and are highly interested to speak with the Client for further discussion.
