Software Testing Firm Brings Potential Change to More Customers via ABM Campaign
SQLs
78
MQLs
118
Net New Prospects
200+
Industry
Software
Location
USA, Germany, France, Japan, Israel
Headquarters
Israel
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Malaysia, Indonesia, Thailand, Cities: Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok, Hong Kong, Ho Chi Minh, Bangalore, Mumbai, New Dlhi
Target Industries
Mining, Construction, Manufacturing, Transportation & Public Utilities, Energy, Wholesale Trade, Retail Trade, Finance, Insurance, Real Estate, and IT services
Target Contacts
IT Manager/Director, CIO, PIC of their ERP or ERP maintenance
The Client
The Client provides Change impact analysis, automated code remediation, collaborative test management and test execution, and ALM acceleration for three of the biggest platforms in the software industry: SAP, Oracle, and Salesforce.
The Challenge
One thing that differentiates the Client from its competitors is their process of nurturing which starts with educating customers on how the entire Change process works in order to give them visibility into every potential risk, precise software sizing for faster deployment, and reduce cost on budget and manpower. They use in-house and outsourced strategies to efficiently implement these tasks.
