Multi-Touch, Multi-Channel ABM Brought New Business for Medical Imaging Firm

The Client

The Client provides world-class Post-processing Analysis and Reporting services for the healthcare industry, and Secure CT and MR Image & Analysis and Reporting for research communities through innovative software-free cloud-based post-processing solutions.

The Challenge

The Client previously relied on SEO, email campaigns, networking and referrals to generate leads, but none among these methods had brought a good number of qualified leads to the business, and most of which were not fit for their service.

Confident that with the right marketing staff and strategies in place, they surely could generate better quality leads for their business development team. So, from a list of third-party lead generation providers which they filtered through online search, they preferred to work with Callbox.

Callbox and the Client collaborated in planning out a campaign scheme that would refine their process which would carry out a broad range of campaign activities such as building a database of contacts, and creating content and strategizing for voice, email and social media outreach channels.