ABM Amped Up Brand Awareness and Potential Leads for Cybersecurity Leader
Sales Appointments
118
Marketing-Qualified Leads
371
Social Media Connections
300
Industry
Software
Location
North American, EMEA, APJ
Headquarters
USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
SG, AU, NZ, MY, PH, HK
Target Industries
All (Except competitors)
Target Contacts
CIO, IT Director, MIS Manager, IT Manager
The Client
The Client is a cybersecurity leader that helps build, scale and manage security across cloud, hybrid and traditional environments, providing a wide range of products and solutions such as Physical & Virtual Firewalls, Advanced Threat Protection, and Email Security.
The Challenge
The Client recently upscaled a suite of their product offerings and integrations to help businesses address issues such as:
- being able to protect the company’s data from external threats and misuse
- secure remote access encrypting all traffic across from the internet
- allow to determine types of data that can leave the site
- monitor and control user access
- integrating a real-time application visualization dashboard and analysis tools
- enables IT managers to visualize all application traffic and determine application bandwidth consumption based on real-time information
- application control in firewalls can limit or control applications such as social media
The cybersecurity company looked for an outsourced lead generation partner who can provide them with a large database of contacts and a multi-channel track to reach and engage more potential customers. The targets included some key countries in the APAC region as the product upgrades were specifically designed for end-users in this market.
