ICT Lead Caps App Upgrade for Channel Partner with Callbox ABM
The Client
The Client is a leading ICT products and services provider in the APAC region, with a network of more than 40,000 active channel partners across China, Thailand, Malaysia, Singapore, Indonesia, the Philippines, Cambodia and Myanmar, leading global names like Hewlett-Packard, Apple, Microsoft, Dell, Lenovo, IBM, Oracle, and EMC.
Lines of Business
Enterprise Systems, IT Services, Distribution
The Challenge
The Client provides MNCs, local government, and domestic companies a competitive edge over their peers by designing, installing, and implementing IT infrastructure, a holistic service process that they efficiently carry out together with channel partners.
In the recent product upgrade of one of its channel partners, the Client launched a marketing campaign aimed to inform target customers about the upcoming changes, and to generate leads at the same time, and targeted to complete the project in three months.